We apply design as a science to solve problems, generate value and provoke growth.
Our process is scientific.
We research, devise, design and develop solutions to implement them flawlessly.
ABOUT THE STUDIO
Founded in 2012 by Jorge Diego Etienne, the studio has developed a flexible design process that allows us to work on a variety of projects in scale, scope and objectives. We work with companies in Mexico and abroad developing specific products for commercial launch, conceptual exploration, to generate new commercial possibilities, creative direction and consulting.
JDE SYSTEM
Trigger
Half the battle is understanding the problem. We investigate and question the industries, markets and practices of our clients to reach the ultimate consequences of the challenge we must face to generate the maximum possible value.
Pathway
We research trends, changes in industry and market dynamics. We also study previous efforts that can serve as benchmarks or obstacles to avoid in order to identify efficient, profitable and scalable courses of action.
Masterplan
We identify the great truths that are hidden in the culture as well as in the consumers' drivers. In this way we can devise a strategy that is anchored in emotionality, increasing the probability of success of the project.
Deliver
We develop a clear, ambitious and executable action plan to achieve the desired business objectives.
OUR METHODOLOGY
We use design as a trade tool.
See manifiest →CREW
PARTNERS
Jorge Diego Etienne
DESIGNER IN CHIEF
Jorge Diego Etienne (Tampico, 1983) is a passionate Mexican industrial designer with a global perspective towards design. He graduated in Industrial Design from Tec de Monterrey in 2009, and his experience includes an internship at Feiz Design Studio in Amsterdam, workshops at international design firms and courses at renowned design schools such as Central Saint Martins in London, Domus Academy in Milan and Parsons The New School for Design in New York.
Alejandro Hernández
Senior Designer
Alejandro Hernández is a highly accomplished senior designer known for his creativity, attention to detail, and expertise in various design disciplines. With a strong educational background and years of experience, Alejandro has delivered impactful designs for a diverse range of clients.
TEAM
Javier Gómez
Francisco Fernández
Fernanda Albicker
Leticia Álvarez
Ana Rodríguez
Javier Gómez
Francisco Fernández
Fernanda Albicker
Leticia Álvarez
Ana Rodríguez
Javier Gómez
Francisco Fernández
Fernanda Albicker
Leticia Álvarez
Ana Rodríguez
Javier Gómez
Francisco Fernández
Fernanda Albicker
Leticia Álvarez