We are a studio that works beyond design to generate value in society, culture and industry.
Our Manifesto
We are convinced that to add value to society, culture and the economy, we must design specific and scalable solutions for each project or initiative.
We are not limited by geography, language or even disciplines. We have a wide network of talent and strategic partners that allows us to design ideal solutions for companies or institutions of any size, in all industries, in any country and language.
1. We curate, spread and create connections.
The development of culture and creative industries is enriched by dialogue about the knowledge acquired, sharing experiences and exchanging different points of view. The Studio actively participates in the collective growth of Design in Mexico, promoting collaborations between various creative offices to incorporate their methods into new disciplines that are key to the progress of the country. In addition, we promote the organization of forums, workshops, exhibitions and meetings among the art and design community.
2. We work from a local creative context.
Going beyond design implies a deep understanding of the closest tools and resources in the environment. We start from our local context, with the challenges and opportunities that the city of Monterrey, in the northeast of Mexico, poses to us. We rely on the wisdom and talent of our region, which makes us aware of the origin and factors that build this current situation that surrounds us in order to explore the world.
10. Going beyond design is our legacy.
The time has come for us to transcend the object. What moves us is the collaborative process, learning and researching continuously. In these dynamics, often unnoticed, is where we can share with other people the main tool of design: the constant questioning of typical solutions and established paths, because by contemplating more complex variables we can offer more precise solutions. Transforming the way we face problems and offering practical tools so that as people we achieve a state of well-being and development, that is our greatest legacy.
3. We generate proposals that are coherent with our environment.
We can contribute new development proposals by studying, understanding and redefining our traditions to insert them into the problems of our contemporary daily life. Innovation and progress must also be associated with the transmission of relevant information over generations, but moving to different applications that are coherent with the conditions of the time and space in question: understanding the context is everything for the execution of new paths. of prosperity.
4. We print identity in everyday life.
Design can improve people's quality of life. We are very clear that this discipline makes our daily interactions substantial and extraordinary. It is our commitment to create concepts that respond to current needs, but once these concepts establish dynamics with people, we must be able to identify that the dialogue that is generated between humans and their material conditions results in new individual and collective realities.
5. We tell stories about the times we live in.
As designers, we are interested in constantly questioning the challenges and problems we face as a society. The experience we have as design professionals is very useful to position ourselves critically and propose alternative solutions from our practice. We do not intend to remain sterile, without purpose: our work is based on a discourse and has a precise narrative, because we are interested in leaving an image that documents the conditions of the time in which we are passing through.
6. We keep our culture alive through objects.
One of our greatest purposes is to create design concepts with cultural relevance, that take up the best features of our tradition and that rescue their use in contemporary needs. With a rich heritage of history and culture, Mexico represents an oasis for inspiration and learning for the creative community. We contribute to the revaluation of craftsmanship and the recognition of the artisan hand, which is why we approach with interest and respect to learn from masters and new generations of workshops that keep the tradition alive.
7. We break the mental barriers of geography.
We live in a hyperconnected world, borders are no longer an obstacle. With a global perspective, from Monterrey we think, design and create concepts that are valued and executed throughout the world. We do it with a subtle charge from our own cultural background because we are proud of our context. At the Studio we nurture the potential of Mexican design to serve an international market.
8. We add value to our productive capabilities.
Monterrey is characterized by its industrial spirit and the transformation of materials. We work to complement the formula; In addition to manufacturing, we are catalysts of ideas and thoughts that provide great competitive advantages to the industry. Our creative methods build new paths for the efficient execution of innovative ideas, seeking to generate the greatest possible impact through the intelligent economy of resources.
9. We promote the culture of design in Mexico.
Demonstrating the natural ability that human beings have towards design is fundamental for us. Moving this discipline into new areas of application is of benefit to humanity. Design allows us to make informed decisions, look for alternative solutions to any need and therefore become an extremely relevant factor of change. Our desire is to put this knowledge at the service of all social sectors in our country.